Sunday, 26 May (optional)

From 19.30

Get-together for the early birds

Hosted by Lower Saxony, first-come first-served basis obligatory pre-registration

Monday, 27 May

11.30 – 11.40


Maja SCHUSSLER and Alexander FERSTL
European Commission, Directorate-General for Regional and Urban Policy

11.40 – 11.50

Welcome addresses by the co-host

Minister for Federal and European Affairs and Regional Development, State of Lower Saxony, Germany

Family photo

11.50 – 12.05

Keynote speech ‘Communicating results: Why it matters (more than ever)’

Andriana SUKOVA
Director-General (acting)
European Commission, Directorate-General for Employment, Social Affairs & Inclusion

12.05 – 13.00

Panel discussion: Our results – are they visible enough?

Andriana SUKOVA
Director-General (acting), European Commission, Directorate-General for Employment, Social
Affairs & Inclusion

Acting director, Head of ERDF and ESF managing authority, Ministry for federal and European
Affairs and regional development, State of Lower Saxony, Germany

HUN-REN Centre for Social Sciences, Budapest and Institute of Social and Political Sciences, Corvinus
University of Budapest, Hungary

Head of Unit - Communication and Contact Points, Interreg Europe Joint Secretariat

13.00 – 14.00


14.00 – 14.45

INFORM EUro 2024 quarter-finals

Member States will present their best communication actions at programme or project level and compete to become European champion 2024! The audience will decide on the winner.

Round 1:
Germany : Interreg (winner=A)
Estonia : Sweden (winner=B)

14.45 – 15.15

Coffee break

15.15 – 16.00

INFORM EUro 2024 quarter-finals

Round 2:
Luxembourg : Italy (winner=C)
Latvia : Belgium (winner=D)


City tour (optional, pre-registration needed)


Dinner hosted by the State of Lower Saxony – at HCC [Glashalle / Glass Hall]

Tuesday, 28 May


Project visits

We will be visiting projects from across the eight CPR funds in Lower Saxony.

12.30 – 13.30


13.30 – 14.45

Fund-specific meetings

Five parallel sessions for ERDF/CF/JTF, ESF+, RRF, EMFAF and Home Affairs Funds

14.45 – 15.15

Coffee break

15.15 – 16.15

Fund-specific meetings (continued)

16.30 – 17.15

INFORM EUro 2024 semi-finals

The semi-finalists will compete in story telling and present the impact of a project or programme for the citizens, and how it changed the life in their region(s) or country.
The audience will decide who will make it to the Grand finale.

A : C (winner=X)
B : D (winner=Y)


Dinner hosted by the European Commission – at Werkhof restaurant [11 Schaufelder Straße – TRAM 11 “Copernicus”]

INFORM EUro 2024 final
The two remaining competitors will perform in this last, challenging stage of the championship – full of surprises.

X : Y

Wednesday, 29 May

8.45 – 9.30

Parallel sessions – part 1

A. To podcast or not to podcast?
Nataša BRIŠKI, Editor-In-Chief of Meta's list
A captivating session on the world of podcasting, tailored for EU communicators. Whether you're a podcast enthusiast or a newcomer, dive into the essentials of creating engaging content, from selecting the perfect guests to mastering the art of storytelling. Learn the ins and outs of podcast usability and discover how to leverage this powerful medium to connect, inform, and inspire your audience. Don't miss this opportunity to enhance your communication toolkit and bring your stories to life in the podcasting sphere

B. Social Media Clinic
Dominik KRAKOWIAK, Social Media Coordinator, European Commission, Directorate-General for Communication (DG COMM)
Social media connect users who share interests, professions, hobbies, backgrounds, or real-life connections. But different networks target different types of users and without proper tactics you can be posting a lot and having very little outreach and engagement. Join the social media clinic to get advice on the issues you are facing with your social media channels, learn how to deal with hateful comments and use the results of your programme(s) to mobilise people ahead of the European parliament elections 2024.

C. Communication tools for capitalisation enthusiasts
Stoyan KANATOV, Programme management expert in Interact
Let’s check together the multitude of links between communication and capitalisation, and how they could help us to ensure long-lasting and visible project results. We will start with reviewing the most common communication tools for capitalisation, applicable to the project selection and assessment. After that we will test them by searching for capitalisation and synergies potential between real 2021-2027 projects. If you are interested in improving your practical skills in identifying added value of projects and promoting their results, this session is for you. Let’s meet and talk of capitalisation!

D. Effective application of financial measures – round table exchange
Kata TOMCSANYI, Thomas BAER, European Commission, Directorate-General for Regional and Urban Policy (DG REGIO)
The Common Provisions Regulation (Article 50(3)) requires from the managing authorities to put in place financial measures and cancel up to 3% of the EU support when an operation does not follow the prescribed visibility requirements. This imposes an obligation to tackle situations when, for example, the beneficiary does not mention the EU support at a public event, fails to use the EU emblem and co-funding statement in communication materials, lacks description of the operation on the website or social media profiles, when no plaques are displayed, etc. The round table will offer an opportunity for an exchange on the existing practices in this area and discussion on potential preventive measures, monitoring and remedial procedures.

E. Europe in my region 2024-2026: Crafting proximity communication in partnership – interactive workshop
The 'Europe in my region' team with the WPP consortium
This hands-on workshop is intended for the communication officers who already expressed interest in participating in regional campaigns and EU in my school partnerships under the 'Europe in my region' umbrella. We will discuss potential places, activities and storylines together in order to start shaping our joint upcoming communication actions. This is an opportunity for you to pitch your ideas, receive feedback and guidance from the team, and to share experiences with each other!

F. Is AI the next communication officer of my programme?
Arkam OGRAK and Nebojsa NIKOLIC, Communication experts in Interact Generative Artificial Intelligence (AI) tools have exploded over the past year and new updates are being released at a dizzying speed. Many creators already use these tools to generate content which we use in our everyday programme communications – be it textual content, photos, videos, illustrations, drawings, voice and even music! But what are the opportunities and risks that these models and tools bring for the communication of EU-funded programmes and projects? Can we use them for a good cause? How to identify what tools to use and for what purpose? If you are curious, join us to get an overview of generative AI and its relevance in communicating EU programmes. We would also love to hear your experience and insights.

9.30 – 10.00

Coffee break

10.00 – 10.45

Parallel sessions – part 2

Reporting from the project visits
INFORM EU members (5 minutes for each fund)

Next plenary meeting
Communication Officer, Junta de Andalucía
Secretaría General de Fondos Europeos. Ministerio de Hacienda y Función Pública, Spain

Blut mobil project of the Medical Centre of the Göttingen University
Participating in a Europe-wide study of an EU-funded project

News and updates from the Commission
Alexander FERSTL
Head of sector for Communication with Member States, European Commission, Directorate-General for Regional and Urban Policy

Vielen Dank, Hannover!
Ministry for Federal and European Affairs and Regional Development, Lower Saxony, Germany

Maja SCHUSSLER and Alexander FERSTL
European Commission, Directorate-General for Regional and Urban Policy


Small snack & drinks


Optional: Networking event organised by Lower Saxony
(obligatory pre-registration)