Parallel sessions descriptions

Nataša BRIŠKI, Editor-In-Chief of Meta's list
A captivating session on the world of podcasting, tailored for EU communicators. Whether you're a podcast enthusiast or a newcomer, dive into the essentials of creating engaging content, from selecting the perfect guests to mastering the art of storytelling. Learn the ins and outs of podcast usability and discover how to leverage this powerful medium to connect, inform, and inspire your audience. Don't miss this opportunity to enhance your communication toolkit and bring your stories to life in the podcasting sphere.

Dominik KRAKOWIAK, Social Media Coordinator, European Commission, Directorate-General for Communication (DG COMM)
Social media connect users who share interests, professions, hobbies, backgrounds, or real-life connections. But different networks target different types of users and without proper tactics you can be posting a lot and having very little outreach and engagement. Join the social media clinic to get advice on the issues you are facing with your social media channels, learn how to deal with hateful comments and use the results of your programme(s) to mobilise people ahead of the European parliament elections 2024.

Stoyan KANATOV, Programme management expert in Interact
Let’s check together the multitude of links between communication and capitalisation, and how they could help us to ensure long-lasting and visible project results. We will start with reviewing the most common communication tools for capitalisation, applicable to the project selection and assessment. After that we will test them by searching for capitalisation and synergies potential between real 2021-2027 projects. If you are interested in improving your practical skills in identifying added value of projects and promoting their results, this session is for you. Let’s meet and talk of capitalisation!

Kata TOMCSANYI, Thomas BAER, European Commission, Directorate-General for Communication (DG REGIO)
The Common Provisions Regulation (Article 50(3)) requires from the managing authorities to put in place financial measures and cancel up to 3% of the EU support when an operation does not follow the prescribed visibility requirements. This imposes an obligation to tackle situations when, for example, the beneficiary does not mention the EU support at a public event, fails to use the EU emblem and co-funding statement in communication materials, lacks description of the operation on the website or social media profiles, when no plaques are displayed, etc. The round table will offer an opportunity for an exchange on the existing practices in this area and discussion on potential preventive measures, monitoring and remedial procedures.

The "Europe in my region" team with the WPP consortium (TBC)
This hands-on workshop is intended for the communication officers who already expressed interest in participating in regional campaigns and EU in my school partnerships under the "Europe in my region" umbrella. We will discuss potential places, activities and storylines together in order to start shaping our joint upcoming communication actions. This is an opportunity for you to pitch your ideas, receive feedback and guidance from the team, and to share experiences with each other!

Arkam OGRAK and Nebojsa NIKOLIC, Communication experts in Interact
Generative Artificial Intelligence (AI) tools have exploded over the past year and new updates are being released at a dizzying speed. Many creators already use these tools to generate content which we use in our everyday programme communications – be it textual content, photos, videos, illustrations, drawings, voice and even music! But what are the opportunities and risks that these models and tools bring for the communication of EU-funded programmes and projects? Can we use them for a good cause? How to identify what tools to use and for what purpose? If you are curious, join us to get an overview of generative AI and its relevance in communicating EU programmes. We would also love to hear your experience and insights.